1. A good seller should
have the following quality/qualities?
(A) Devotion to the work
(B) Submissive
(C) Sympathy
(D) All of these
2. The rural marketing
is not required because—
(A) rural people do not
understand marketing
(B) its not practical
from the cost point of view
(C) it is sheer wastage
of time
(D) All are wrong
3. Planned-cost service
means—
(A) Costly products
(B) Extra profit on the
same cost
(C) Extra work by seller
(D) All of these
4. Internet marketing
means—
(A) Self-marketing
(B) Core Groups
monitering
(C) Employees marketing
((E) None of these
5. The aim of successful
marketing is—
(A) to increase the sale
(B) to increase the
profit
(C) to increase the
output of sellers
(D) All of these
6. The networking
becomes……through networking.
(A) very difficult
(B) dull
(C) easy
(D) has no role in
marketing
7. Bank Marketing menas -
(A) Selling of Bnaks
(B) Buting of banks
(C) Merger of banks
(D) selling bank's produts and services
8. Proper pricing is needed for -
(A) Extra charges of extra services
(B) Levy of VAT
(C) Good customer services
(D) Putting burden on the customer
9. Alead means -
(A) Abank's marketing staff
(B) Areligious leader
(C) Bank's chairman
(D) Target Customer
10. Entrepreneurs find direct marketing the attractive because of
(a) Investment is low
(b) It doesn’t required specialized skills
(c) Returns are quick
(d) All of the above
11. Demonstration is an exercise to
(a) attractively pack and display the goods
(b) prove the characteristic of the product
(c) Both (a) and (b)
(d) Neither (a) and (b)
12. Which among the following is not an example of Direct
marketing ?
(a) tele-marketing
(b) sales on internet
(c) mail order sales
(d) Retail stores
13. In selling ‘consumption’ is the ultimate goal of the salesman
while a marketer –
(a) identify consumer needs
(b) develop an appropriate product / service to attain customer
satisfaction
(c) accomplish organizational goals through integrated marketing
approach
(d) All of the above
14. In Banking services, market can be segmented on the basis of
(a) density
(b) customers
(c) Both (a) and (b)
(d) Neither (a) nor (b)
15.The
rural marketing is not required because—
(A) rural
people do not understand marketing
(B) its
not practical from the cost point of view
(C) it is
sheer wastage of time
(D) All
are wrong
(E) All
are correc
16.
Planned-cost service means—
(A) Costly
products
(B) Extra
profit on the same cost
(C) Extra
work by seller
(D) All of
these
(E) None of
these
17. Internet marketing means—
(A)
Self-marketing
(B) Core
Groups monitering
(C)
Employees marketing
(D) All of
these
(E) None
of these
18. The
aim of successful marketing is—
(A) to
increase the sale
(B) to
increase the profit
(C) to
increase the output of sellers
(D) All of
these
(E) None
of these
19. Why
government declares minimum price for agricultural products in India ?
A. stability of price
B. Avoid black marketing
C. More tax
D. to purchase at cheaper price
20. What
is the one of the objectives of sales forecasting ?
A. Short term
B. Long term
C. Medium
D. 1 and 2
21. What
is the main defect of agricultural marketing in India ?
A. Small quantity of product to
be sold
B. Poverty
C. Inferior Quality
D. All of the above
22. Rule
of P’s consist of------ P’s?
A.4
B. 5
C. 3
D.6
23. How
production of new products help the enterprise?
A. Capturing market
B. Loose the Market
C. Research the market
D. leave the market
24. Which of
the following explains the term MARKET?
A. Where the goods are sold
B. Where the services are sold
C. Where the buyers and sellers of products interact and decide to sell and purchase
D. Where the sellers dictate terms
A. Where the goods are sold
B. Where the services are sold
C. Where the buyers and sellers of products interact and decide to sell and purchase
D. Where the sellers dictate terms
25. Which of the following statement is not a part of definition of MARKETING?
A. It is the process of determining consumer demand for goods and services
B. It is a process of creation of goods and services as per consumer requirement
C. It is a process of selling goods and services which a firm produces
D. It is a process of satisfying consumer
26. Which of the following is not a part of marketing management?
A. Identification of business opportunities
B. Understanding the customer needs
C. Producing according to customer needs
D. All the above
27. What is meant by search goods and products?
A. Which are tangible
B. Which can be packaged
C. Which can be touched
D. All the above
28. In order to take care of the element of INSEPARABILITY in case of certain services, which of the following becomes essential?
A. Advertisement
B. Interaction between seller and buyer
C. Mass production of services to reduce costs
D. 1, 2 and 3
29. The implicit responsibility which the banks undertake in relation to management of funds of the customer is called :
A. Fiduciary responsibility
B. Financial obligation
C. Intangible feature
D. All the above
30. A set of marketing tools that a business organisation uses to pursue its marketing objectives in the target market is called :
A. Marketing mix
B. Marketing of products
C. Marketing tools
D. Marketing strategies
31. Which of the following is included under 4 C corresponding to 4 P for product mix?
A. Customer needs and wants
B. Cost to the customer
C. Convenience
D. All the above
32. FMCG stands for
A. Fast moving consumer goods
B. Frequently moving corporate goods
C. Forcibly moving consumer goods
D. Fast moving corporate goods
32. The process of providing accurate information for use by
marketing decision makers to improve their marketing plan, execution and
control is known as:
A. Marketing system
B. Management information system
C. Management system
D. Marketing information system
31. What kind of information is required by a bank under MIS, so far as market forces are concerned?
A. Information about customers
B. Information about competitors
C. Information about technology
D. All the above
32. Marketing Information System is concerned with information relating to which of the following:
A. Customers
B. Channel intermediaries
C. Sales persons
D. 1,2 & 3
33. Out of the items mentioned below which is not a physical product ?
A. Pilgrimage tour to Badrinath
B. Dosa and Chapathi
C. Clothes
D. Drinking water
34. Focus of a marketing exercise is:
A. Consumer and consumer requirements
B. Market demand
C. Goods and services
D. Sale of products
A. Marketing system
B. Management information system
C. Management system
D. Marketing information system
31. What kind of information is required by a bank under MIS, so far as market forces are concerned?
A. Information about customers
B. Information about competitors
C. Information about technology
D. All the above
32. Marketing Information System is concerned with information relating to which of the following:
A. Customers
B. Channel intermediaries
C. Sales persons
D. 1,2 & 3
33. Out of the items mentioned below which is not a physical product ?
A. Pilgrimage tour to Badrinath
B. Dosa and Chapathi
C. Clothes
D. Drinking water
34. Focus of a marketing exercise is:
A. Consumer and consumer requirements
B. Market demand
C. Goods and services
D. Sale of products
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